Multiple :30 and :15 spots for the three main verticals of Sterling Rope

With product usage varying vastly across verticals, the easy place to start would be simply communicating product specs. But, the customer rationale for choosing a brand or product extends far beyond just specs.

Opportunity to tap into the emotional and guttural reasons people put themselves at height, while still providing the information, tools and resources at-height workers and climbers need. And segment media to talk to hyper-qualified audiences.