Cargill (Nutrena) – Sizzle Reel

Cargill - Nutrena and ProElite brands


A division of Cargill, Nutrena offers nutritional products for hobby farm owners and animal enthusiasts. The products are sold through agricultural retailers and managed at the local level, which had created significant brand differences across the country. Strong competition from Purina and other regional mills reinforced the need to develop a more succinct and differentiated brand position.