Y&R:CALIFORNIA is a uniquely positioned Agency amongst a sea (pun intended) of competitors. The Agency was reestablished in 2011 under the banner of Y&R:CALIFORNIA. The blue jean, iPod and even the fortune cookie were all born in the Golden State.
California challenges the status quo and asks, Is there a better way? It opens doors and offers a fresh perspective.
We are a nimble, highly creative boutique agency that is supported by a premier global network. We call ourselves a global boutique
(or glotique?). We have worked for some of the best and most iconic brands of our time. We have rebooted brands that have lost their way and we have launched brands into the world. We have worked side by side with the giants of the idea business.
Digital is at the core of what we do.