"Duvet Ballet" - Boston Interiors


  • Digital
  • Media
  • Brand Strategy
  • brandpositioning
  • Digital Video
  • Digital Advertising
  • commercial
  • art direction
  • ad campaign
  • OLV

:30 advertising spot which gives the brand emotional appeal by defining its identity in a way people could relate to and believe in. In a world where consumers aren’t loyal to specific furniture brands because most of it is similar to each other, we stand for moments that occur in one’s home. But not rose-colored Hallmark moments – those are expected and cheesy and not realistic. We wanted to elevate the inane. Those are the moments we all have. Those are real. And those are lovable.