"Mailman" // Finally


  • Digital
  • Media
  • Brand Strategy
  • brandpositioning
  • Digital Video
  • Digital Advertising
  • commercial
  • art direction
  • ad campaign
  • OLV

:30 OLV to launch a brand to cut through the clutter and redefine a category that forever had been defined largely by passive indifference. The brand was given a fun, provocative conversational tone of voice. It was given a sophisticated design language and most importantly, an emotional appeal. Our campaign line is “You’ll love your light. Maybe a little too much.”