About

180 is a full service strategic creative company specializing in developing meaningful methods of storytelling for brands to see the world not as it is, but rather, as it could be. We look at the world differently today to help our brands fuel their future potential. A world of memorable experiences and behaviors constantly informed, optimized and refreshed by cultural insight, dynamic data from the business and the audience. As a result, delivering an unfair share of the future.

Our work is rooted in deep insights and driven by strategic shifts that highlight an opportunity for clients to punch above their weight class. Our approach is bigger than just product and category, it’s an ethnographic analysis of the audience and their always-evolving expectations, setting the stage for the strategic white space we are going to unlock. Our nimble team construct allows us to quickly survey a client’s business and communication efforts and create a bespoke approach to problem solving that aligns with their unique needs. We work in a flexible nature in both retained and project capacities for client partners across a variety of verticals including CPG, Financial Services, Sports, Apparel, Telecommunications, Automotive, Food & Beverage and the list goes on. In addition to our capabilities in strategic brand fundamentals, big idea development and production, we also have expanded our expertise in the areas of nimble social channel management, influencer marketing, performance marketing and data & analytics.


180 was founded in Amsterdam in 1998, expanded to Los Angeles in 2006 and most recently New York in 2021. While we’re part of Omnicom, we still operate with the spirit and speed of independent creative entrepreneurs, as this is a core principle of the agency. Our Omnicom and TBWA global alliances allow us to seamlessly scale across regions and disciplines as needed.

Often provocative and always emotionally charged, 180’s work has been widely celebrated by both clients and industry bodies across the globe.