• Making Personas Work for You

    User personas versus marketing personas versus buyer personas, or maybe all in one? Interviews, eye-tracking, paper prototyping, focus groups, online surveys – all of the above? Build them into touchpoint maps, journey maps, service blueprints, empathy maps, other types of artifacts? There are lots of ways to use and scale user personas to meet the needs of your organization or your project. Katie Lukas from Cronin talks about how an agency approach to personas needs to be able to support a wide variety of budgets, project types, industry verticals, and degrees of client savvy. She provides different examples of persona types, how to customize the persona approach to meet specific needs, how to design and prototype persona templates, scalable research levels, and samples of what kinds of artifacts we might develop from those personas. Additional support (Cronin Blog Post): https://www.cronin-co.com/blog/user-personas-versus-marketing-personas/

    YouTube, 03/16/2017

  • Artificial Intelligence: Healthcare’s latest medical breakthrough? | Cronin

    At Cronin, we’re always keeping an eye open for the latest advances in technology because we know how fast the latest and greatest can rock our client’ worlds (for better or worse.) We recently dove into Artificial Intelligence (AI) to explore how it’s transforming the healthcare industry. While artificial intelligence isn’t new, its presence in …

    Cronin, 03/03/2017

  • Steve Wolfberg Recaps Super Bowl 51 Ads on FOX 61 | Cronin

    There was a recurring theme among the ads that aired during Super Bowl 51. Steve Wolfberg joined Amanda Raus in the FOX 61 studios to discuss how commercials got political during the Big Game in 2017.

    Cronin, 02/06/2017

  • Cronin Recognized with “Best of Business” Award | Cronin

    Agency Selected as the Best Advertising Agency in Greater Hartford   GLASTONBURY, CONN./ January 26, 2017 – Cronin, a digitally-driven marketing agency in Connecticut, has been honored with the “Best of Business” Award from the Hartford Business Journal. The agency was deemed the “Best Advertising Agency” in the Greater Hartford region. Cronin received the award …

    Cronin, 01/26/2017

  • Connecticut Agency Continues to Evolve After 70 Years | Cronin

    In an industry that is often defined by its volatility, one Connecticut firm has not only stood the test of time, but continues to evolve to meet changing market demand and fuel growth decade after decade. Cronin, a digitally driven marketing agency that has been in business for 70 years, is rebranding the company to better reflect what it is today. “As our digital expertise has expanded, our entire offering has evolved and elevated along with it. It was time to take a step back, reconsider our brand and how Cronin could best express itself,” said Kim Manning, Principal/Chief Executive Officer at Cronin. “In that spirit, we have reimagined and restructured departments. Our capabilities in brand insights, content strategy and creation, and video production have all been amplified. And the outward expression of our company with our name, logo, and tagline have been updated to reflect the progressive agency that we are today.”

    Cronin, 01/11/2017

Client Start Year End Year
Amica Insurance Company 2004 Current
Connecticut Children's Medical Center 2013 Current
Baystate Health System 2016 Current
CIGNA 2016 Current
Global Atlantic Financial Group 2016 Current
i-Health (formerly Amerifit Nutrition) 2006 Current
Konica Minolta Business Solutions 2002 Current
Liberty Bank 2003 Current
McDonald's Corporation 2001 Current
TIAA-CREF / CHET 2012 Current

Cronin stands for Truth. That’s not simply the foundation of the strategy and content we create for our clients; it’s the core of who we are as a company. Ours is a culture that embraces authenticity, creativity, technology and innovation -- and doesn’t tolerate dogma or bullies. We’re a fiercely independent agency that’s not just omni-channel, but omni-truthful.

  • Jeff Mard

    VP, Innovation & Business Development

  • Steve Wolfberg

    Principal, Chief Creative & Growth Officer

  • Kim Manning

    Principal, Chief Executive Officer

  • Gary Capreol

    SVP, Media & Analytics

  • Wayne Raicik

    SVP, Creative Director

  • Betsey Gainey

    SVP, Brand Strategy & Management

  • Mia Walters

    SVP, Digital Strategy & Technology

  • AnnMarie Kemp

    VP, Engagement & Influence

  • Lisa Crawford

    VP, Integrated Operations

  • Lester Ayala

    Director, Broadcast & Integrated Production

  • Dolores Cluff

    VP, Client Financials

  • Jeff Mullaly

    Chief Financial Officer


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