Creative

Cases

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  Dallas Stars fans love Phenomenotter inspired by goalie, Jake Oettinger

  Baylor Scott & White Health

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  Relaunching Omni Hotels & resorts

  Omni Hotels & Resorts

News

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  Dallas Stars' goalie Jake Oettinger becomes Phenomenotter.

  In 2023, Launch Agency teamed up with Baylor Scott & White Health and the Dallas Stars to bring you Motivotter––the inner voice of Dallas Stars' goalie, Jake Oettinger. This season, a new character has emerged and he’s got his own heavy-metal theme song. Meet Phenomenotter, the animated flying otter who comes to life every time Jake Oettinger unleashes his power on the ice.

  Launch Agency, 04/22/2024

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  Launching the Backyard Nectar Agave Story

  Artificial is for AI.Not agave. In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s refreshing to find a brand embracing real, authentic, pure ingredients. Our newest client, Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave. Founded by Ryan Huntley, a past bartender and spirit salesman, Backyard Nectar is sourced from a local farm in Mexico, which its owners lovingly refer to as: Ryan’s backyard. Once we embraced the story behind Backyard Nectar Agave, we began creating the first brand chapter: The website. https://vimeo.com/933030632?share=copy “Getting a new product off the ground and out in the world isn’t easy. Launch has been an incredible partner in helping us develop our brand strategy, design and voice. This is just the beginning for Backyard Nectar.”—Ryan Huntley, Founder of Backyard...

  Launch Agency, 04/05/2024

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  AAF ADDYS HIGHLIGHTS - Launch Agency

  It was big night for Launch Agency and our clients at the 2024 AAF Addy Awards. From AR activations to cinema advertising to sports sponsorships, we received honors in 10 categories, including Judge's Choice Award.

  Launch Agency, 03/07/2024

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  A story big enough to fill Dak's shoes

  Dak's been setting records with his arm. But last night, all eyes were on his feet. As part of the annual NFL My Cause My Cleats initiative, Dak teamed up with sneaker designer Jake Danklefs of Dank & Co and Baylor Scott & White Health to raise awareness for early cancer detection and encourage people to get screened. His cleats were inspired by the heartwarming story of a young woman, Sydney Benton, who narrowly avoided colorectal cancer thanks to an early screening. Sydney’s story struck a chord with Dak because of his own mother’s passing in 2013 to colon cancer, and he wanted to help tell her story to inspire other people to follow her lead. So, we invited Sydney for an interview to talk about her experience with early detection. However, she had no idea that her favorite NFL...

  Launch Agency, 12/01/2023

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  Dallas Stars | BSWH "Motivotter" shortlisted in Clios

  We are extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two Clio Sports categories: Social Media Influencer and Augmented Reality.

  Launch Agency, 11/16/2023

Clients

About

Let’s go beyond. We’re a Dallas creative agency that pushes the limits. A tight-knit crew with big, business-changing ideas. And dedicated partners devoting extra time, attention and love to take your brand further.

People

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  Jason Giles

  Principal/Account Director

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  April Steinbach

  Principal/Group Creative Director

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  Ray Ives

  Principal/Controller

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  Michael Boone

  Founder/Account Director

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  Diane Seimetz Duncan

  Founder/Strategy & Creative

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  Dave Wilgus

  Founder/Creative Director