Cannabis has always been portrayed as a party drug for stoners. And although it’s been legalized in a large portion of the United States, there’s still a stigma when it comes to cannabis’ real medicinal benefits. Doctors can’t prescribe it because since it’s not federally legal, it can’t be approved by the FDA - even though far more addictive and dangerous drugs like opioids are approved.

So for Overdose Awareness Month, we partnered with Show-Me Organics to call out the ridiculousness of the situation with a campaign called “Ask Your Doctor”. We created a tongue-in-cheek launch film (that was banned from TV) that suggested people take matters into their own hands and ask their doctor to consider cannabis as a safe alternative to opioids.

This film was accompanied by local activations and audio.