Description
Part of the total holiday campaign for Vivid Cannabis.
We set out to use the traditional behavior of gifting high-end alcohol during the holidays as our foil. The solution? To hype a thoroughly modern concept of openly gifting cannabis. Our executional tone leaned into the classic tropes of Norman Rockwell Americana vibes. The message was simple - if you can gift alcohol for the holidays, why not cannabis? The campaign came to life across print, social, cinema, and streaming.