In 2018 Comcast needed to better understand and adapt to new customer needs. They had haystacks of data but needed help finding the needles that mattered. We synthesized, distilled, and brought to life the data in a format that intentionally disrupted what a digital powerhouse is used to: a beautiful printed newspaper. The result: not only did it help the insights finally break through, but in a format senior executives were proud to put on display.