Starbucks was looking for a way to reignite excitement around their bottled Frappuccino product, especially among younger consumers. They needed a fresh, digital-first loyalty program that could break through the clutter, drive trial and repeat purchase, and deepen emotional connection with Millennials.

Canopy partnered with Starbucks to create Frappuccino Chill Rewards — a playful, mobile-first rewards program designed specifically with Millennial behaviors in mind. Our insight: this audience craves instant gratification, surprise, and shareable moments — not traditional loyalty points or complicated mechanics.

We built a simple yet engaging platform where consumers could purchase bottles of Frappuccino, upload their receipts, and instantly unlock rewards ranging from free products and merchandise to exclusive experiences. Every interaction was gamified to create a sense of discovery and reward the "chill" lifestyle Frappuccino embodies.

From naming and visual identity to the mobile UX design, promotional campaign, and in-store support materials, Canopy created an end-to-end experience that felt vibrant, social, and unmistakably Frappuccino. Bright, playful visuals and casual, energetic messaging captured the carefree spirit of the brand while reinforcing product love.

The result: Frappuccino Chill Rewards exceeded engagement targets, drove significant increases in bottle purchases across key retailers, and reintroduced Frappuccino as the go-to treat for chill moments — all while strengthening Starbucks’ relationship with a critical next-generation audience.