Centivo is a disruptive new health plan that focuses on the things people actually need to get and stay healthy. From the beginning, we knew we had to show people the “why” through the “how” — educating them on how Centivo’s plan works in a cause-and-effect style of storytelling.

We established the campaign line “We take care” to demonstrate the chain reactions of benefits that happen when you focus on health first. Beyond the messaging, our rich, poppy palette and warm visual approach played against category norms to emphasize how Centivo’s doing things a different way.

Made in partnership with our friends at Territorial.