Galaxy Z Fold7 and Z Flip7 Campaign Launch Recap

Samsung Mobile, USA

Creative

For Samsung Electronics America's recent Galaxy Z Flip7 and Z Fold7 launch, we brought the wow factor:

🐝 Influencer buzz with Team Galaxy Squad and 110,000 hashtag mentions in the first week

🗽 An immersive NYC storefront, with nearly 10,000 visitors in the first week

📸 And a full shoot with Doechii, Dylan Efron, and Jaden Smith, leading to 6,800 OOH ads and a whole bunch of "Can your phone do that?"

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