Lids saw the need to give a platform to true up and coming influencers, so when it was time to announce our entrance into jerseys, we partnered with young streetwear creators who know crafting the perfect 'fit is the best way to #MakeThemLook.

They styled the shoots and 'Hip Hop's most trusted photographer,' Cam Kirk, photographed the campaign. It wasn't just a new line. It was a new way to elevate the creators who make iconic 'fits every day. Announcing to the streetwear community that we are more than just hats - we are a real partner ready to bring streetwear back to the streets by supporting and featuring those who made it.

Responding to overwhelming demand, Lids now carries jerseys in all 1,500 stores nationwide.