Atlanta United is a soccer club true to its city. More than a club, it’s a reflection of Atlanta’s culture. So when they were the only MLS club awarded a third kit, it had to be more than just another colorway. It had to represent our history. Our culture. And the power of the beautiful game and our city to unite us all.

Featuring 13 messages of unity in 11 global languages, the Unity Kit was born. And to launch it, we needed an event that felt as true to the game and our city as the kit itself. Our strategic approach was to make this launch moment feel like more a celebration of the city and its culture instead of a celebration of the club’s accomplishments on the field.