Anyone who’s ever been through a home remodel knows, the world of kitchen appliances can be kinda boring. Instead of cranking out the usual set of limiting options, GE Café wanted to disrupt the status quo. We helped add some sparkle to an often-dull category with a fresh campaign and revamped toolkit to reflect how far the GE Appliances Café line—and its audience—had evolved.

With their creative director, TK Wismer, front and center, we created seamless visual connections between wardrobe and environment—making the kitchen feel more like a runway than a showroom. More than a refresh, it was a creative evolution—one that helped lay the creative foundation for Café’s next chapter.