In an effort to drive additional sales and increase ROAS, CVR recommended a collaboration with the hit series Schitt's Creek to our client Harney & Sons Teas, who has had previously successful collabs with brands like Disney. Harney was able to develop three new tea blends tied to the show, including a Botanical Blend from Rose Apothecary and a Continental Blend from Rosebud Motel. The campaign included UGC contests and paid social content included the recreation of Rose Apothecary blending in clips from the famous show.

"Eewww, David" the results were fantastic. The promotion increase ROAS and the "Just Write It Off" contest generated over 20,000 entries. Our client was thrilled.