For 25 years ESL has been the world’s leading esports company. But competing in a saturated category, the company needed to drive fan engagement. We partnered with ESL to develop ‘Live Legendary’, a new creative platform and refreshed brand identity, launched to coincide with its 25th anniversary. ‘Live Legendary’ encapsulates the unique role ESL plays in bringing the esports community together to create legendary moments, and celebrates the fan passion that created this global phenomenon in such a short space of time.