New York City shortly became the epicenter of the Coronavirus spread in the United States as infection rates increased and local news grew more ominous. We created a series of video and audio pieces for national distribution and partnered with the Governor's office of New York City for city-specific versions that feature the Governor. The creative was distributed across tradition and digital channels including TikTok, Facebook, Instagram, Twitter, Display Banners, Spotify and OTT through extensive media partnerships that produced over 280M impressions.