When the agency found themselves in a bind just days before the award, they called us. We stepped in to bring one of 2025’s most ambitious entertainment crossovers to life: Supercell × WWE × Clash of Clans “The Heel Turn.”

We helped engineer an epic crossover that fused the worlds of wrestling and gaming into a single entertainment universe. Cody Rhodes, the WWE Undisputed Champion, and Rhea Ripley, two-time Women's World Champion, starred in a campaign that reimagined Cody’s in-game persona, OverlordRhodes, as the ultimate “heel,” blurring the line between sports entertainment and play.

The work culminated in a first-of-its-kind integration at WrestleMania 41, uniting two global fandoms on the same stage.

The results were undeniable: 4.3 billion impressions, 2.7 million new players, and a 12% revenue increase for Supercell.

Coverage in Forbes, ESPN, and Sports Illustrated hailed it as “a crossover event that turned a mobile-game update into global entertainment.”