Only One Leaves

US Food And Drug Administration


For every four teenagers who smoke cigarettes, only one will ever manage to escape the addiction. To bring this disturbing statistic to life, The Real Cost, in partnership with Xbox, developed One Leaves, a free, downloadable game that allows teenagers to experience these horrible odds firsthand.

We created a trailer shot by Oscar-nominated director Darren Aronofsky and launched with a playthrough by Ninja, the world’s most popular gaming influencer.