Smokey Colbert Video


For 75 years, Smokey Bear has said only five words: “Only you can prevent wildfires.” But there’s a lot more to say. So to help, Stephen Colbert, Al Roker and Jeff Foxworthy are lending their voices via an AR Emoji, which will ultimately be turned over to the public, so all of Smokey’s fans can share the importance of this issue in their own words.