Our ambition is to develop ideas that bend the world. It is the lens through which we define, develop, deliver and measure creativity. And what do we mean by Bend the World?

Well, good ideas reach the world. Great ideas move around the world. But the best creative ideas have the power to reshape the world – to truly “bend” it by molding perceptions, reputations, decisions, thoughts, feelings, actions, behaviors, cultures, societies or even the future around their vision.

And the world never looks the same once the creativity of these ideas gets a hold of it.