Laddering up to the brand’s purpose of refreshing social connections, G7 kicked off Coachella with an intimate White Claw backstage performance that opened with Shaboozey and featured artist Charli XCX. We then brought the White Claw Shore Club to the festival grounds for two straight weekends as the Official Hard Seltzer of Coachella. Both weekends, fans could grab a cold White Claw and dance to nonstop music in our wave-based architectural space that we dreamed up. Fans were also treated to surprise and delight moments, including exclusive giveaways, meet and greets with Bebe Rexha and Kenya Grace, and a surprise DJ set by S.G. Lewis.