Product Launch Advertising Campaign

INPUT
There aren’t many people who haven’t played with a Fisher-Price toy. The legendary company has been creating innovative products that have earned their place in households worldwide for nearly a century. But, facing growing competition from new players in the industry, a fresh crop of parents facing new challenges, the ever-present desire to remain a household name, and a future-vision to expand the brand franchise beyond toys, Fisher-Price wanted to recalibrate. And in the pursuit of a true ‘reflect and reset’ approach, the first step was a start-from-scratch brand foundation.


OUTCOME
The brand foundation that GERTRUDE developed has now been disseminated across the globe and will continue to serve as the internal rallying cry and firm foundation for all projects for years to come. As we introduced this renewed brand spirit to the market, GERTRUDE had the opportunity to create several spots for some of the most iconic Fisher-Price properties. Leading with the refreshed brand foundation and voice, the GERTRUDE team produced spots for the “Fisher-Price 4-in-1 Easel”, the most-loved “Fisher-Price Little People Farm”, and a spot featuring the top-performing Fisher-Price Play Gyms.