Ideated, developed, and produced the Friday Beers launch commercial, which catapulted the new @drink.friday.beers social media handle to over 40K followers within a 48 hour span.

Planned and executed a series of IRL events that offered memorable Friday Beer launch party experiences.

Facilitates brand-aligned influencers in the sports, lifestyle, and entertainment space to promote the official Friday Beer.

Curates fun and on-brand lifestyle photoshoots that embody the Friday Beers experience.

Develops on-brand, Almost Friday-style memes centered around weekend celebrations with Friday Beers.

Distributes all content on the @drink.friday.beers Instagram, building the community and engaging with excited new followers.