Challenge: Traditionally, a female driven brand, SeaPak’s first-ever collaboration with Budweiser required adding the 25-34-year-old male to the mix. The co-branded initiative featured co-marketing and product innovations and an exclusive SeaPak “Bud” Battered product line.

Solution: Conquer created a multi-layered targeting approach within tested and proven digital platforms like internet radio. Conquer tapped Food Network and produced social recipe videos highlighting the advantages of beer-battering versus traditional techniques. All underpinned by contextual targeting across connected devices focusing new and existing audiences towards: Budweiser Battered Cod, Budweiser Battered Crab Poppers and Budweiser Battered Shrimp as the solution to recipe searches, weekday meals ideas, and just plain fun food.