Wegmans was looking for a way to increase awareness and drive in-store sales for their new product, Wegmans Organic Greek Yogurt. We identified an opportunity to encourage trial by sharing a healthy, easy, and delicious smoothie recipe in an eye-catching way. Our video creative was delivered to organic, healthy eating, and recipe-seeking audiences to drive over 3x higher click through rate to the product page.
Wegmans Organic Greek Yogurt Smoothie
Wegmans Food Markets
Creative