adidas has a rich history in football and currently partners with England star Jude Bellingham. Jude was coming off a season where he won the Champions League with Real Madrid and was named the season’s MVP in the Spanish La Liga. But being only 20 years old, this would be his first major international tournament at the top of his powers. This was a moment we couldn’t miss.England was having a rough Euro 2024 tournament, despite advancing to the knockout rounds, and – spoiler alert – eventually to the final. They were 1-0 down against Slovakia in the dying minutes of the game, and they needed a hero to rise to the occasion and save their tournament. That hero was Jude Bellingham.He didn’t just rise to the moment, he flew up in the air, and executed a bicycle kick that tied the game, and sent it to extra time, despite all odds.adidas made a big bet on Jude showing up for his first big international tournament with England and launched a nationwide TV campaign to the tune of the Beatles’ Hey Jude celebrating him as the new face of the team.