We partnered with GOREWEAR to create a catalog that did more than showcase gear — it needed to move people. Their goal was to inspire action, connect emotionally, and tell a cohesive brand story rooted in purpose and performance. While the brand is known for technical innovation, the “why” behind the product was getting lost. We set out to change that. Through athlete-driven storytelling, clean design, and high-impact product presentation, we created a catalog that reflected the brand’s grit and gave customers a reason to care.

The catalog clarified the brand’s voice, created emotional resonance with customers, and helped turn connection into measurable sales growth.