Fifty years ago, Miller Lite invented the light-beer category. But for its big anniversary, the brand didn’t want to celebrate itself. Instead, “Legendary Stories” tells a story a half-century in the making—of all the friends, family, bartenders and larger-than-life spokespeople who’ve come together over a shared Lite beer. Narrated by Christopher Walken, the spot is a toast to every fan who has made Miller Lite the icon it is today.
50th Anniversary
Miller Lite
Creative
