Together with Natural Light, we introduced the Natural Light ToolBar—a reimagined garage essential for dads who refuse to choose between getting things done and kicking back. Inspired by Murphy-bed ingenuity, the ToolBar flips from a fully functional DIY workbench into a post-project man cave, complete with a dartboard and built-in can holders for an ice-cold Natty. Built with ’90s DIY icon Richard Karn, it celebrates the modern garage as a true multi-use sanctuary. Smart, space-saving, and unapologetically fun, the ToolBar proves that with the right build, you really can have it all. The Natural Light ToolBar generated 211.9M+ earned impressions and 161 placements, earning tier-one national coverage and delivering near-perfect message and CTA inclusion—cementing Natty’s position at the intersection of DIY culture and laid-back celebration.

View the video here: https://www.youtube.com/watch?v=XH2EiNJTXcw