Seaboard Foods sought a visual solution to explain their
connected food system, as expressed through their new tagline,
“the Prairie Fresh Way.” To illustrate this system, Parable produced
a brand documentary that focuses on how the company controls
the farms, facilities and production of their premier pork brand,
Prairie Fresh®, from beginning to end. The video features key
players and visuals to show the unmatched quality and level of
commitment to the animals and the land involved in all stages of
the production of the brand’s U.S Prime, Prairie Fresh Natural,
Prairie Fresh Signature and Prairie Fresh Cook in Bag products.