Dean & Peeler Meats wanted to introduce their Dean & Peeler
Premium Angus Beef brand and showcase the company’s
commitment to providing top-quality beef from the heart of South
Texas to customers across the United States. Parable produced a
brand documentary detailing how and why founders Dustin Dean
and Jason Peeler turned their deep passion for cattle ranching into a
farm-to-fork operation that raises, harvests, processes and markets a
full range of locally sourced, consistently high-quality products to
inspire the loyalty and creativity of those who truly love meat.