To overcome a 2% unaided awareness rate that stood in stark contrast to their 35-year legacy and 94% customer satisfaction, we needed a campaign that would establish CARSTAR as synonymous with collision repair.
Our strategy centered on being top of mind by drawing a direct association between accidents and CARSTAR so that when you think of collision repair, you think of CARSTAR. No matter when, no matter where.
By reimagining famous collisions with a modern-day twist, like the sinking of the Titanic, along with a memorable hook: “If there’s a collision, there’s CARSTAR” the campaign became a vehicle for easy brand recall.