Choice Hotels is the brand that understands the unpredictability of travel. In an effort to create spaces where their audience could connect over shared experiences and hilarious realities of travel, Notorious111 created an organic social media campaign that would spark awareness and build community.

Choice Hotels partnered with an award winning animator, Nick Murray Willis, known for his Drunk History animations. Celebrating the humor and humanity of travel, we showcased real moments and created a campaign to encourage people to share their own road trip confessions with us.