To celebrate Citizen’s arrival in New York, Ogilvy helped Citizens launch New York City’s most exciting new multisensory, multimedia experience and discover what makes New York, New York. The Living Portrait of NYC was made for and created by New Yorkers. It is an ode to the citizens of the greatest city in the world, where thousands of people from every borough, every neighborhood, and every walk of life share real and unfiltered stories—all brought to you through stunning images, sound, music, film, and live performances.