Dove Injectable Billboard



  • dove
  • injectable billboard
  • lets change beauty
  • dove self esteem project

We displayed the “Injectable Billboard” in Toronto's Square One shopping centre. The billboard was made of 50,000 individual syringes representing each of those teens. Our aim was to drive awareness of harmful beauty ideals, their concrete impact on girls' self-esteem and body confidence, and encourage parents to have meaningful conversations with their kids about these topics.