Hard Knocks: A Dove Big Game Film | #KeepHerConfident

Dove

Creative

  • Super Bowl

45% of girls are quitting sports – and low body confidence is the #1 reason why.

We teamed up with @nike to create the Body Confident Sport program – our free, evidence-based tool, designed to help sports coaches support girls on their teams, build their body confidence and keep them in the game 💫

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