Design Collective® by Cintas was reimagined as a bold, fashion-forward sub-brand with a strategy that positioned it as a boutique powerhouse for tailored uniform solutions at scale. From a refined logo inspired by the “invisible stitch” to editorial-style photography, digital experiences, and premium packaging, every touchpoint elevated the brand. Within a year, the new identity helped drive 30% revenue growth, secure major partnerships like Marriott, and empower sales with sophisticated storytelling assets.