Client Start Year End Year
Chili's 2007 Current
MARS 2011 Current
Nissan 2014 Current
TopGolf 2014 Current
Goodyear 2016 Current
Bacardi 2014 Current
GameStop 2014 Current
NBA 2014 Current
State Farm 2003 Current
American Airlines 1998 Current

The Marketing Arm ( is a next-generation brand engagement agency. We define "next-generation" as being built to incorporate the latest insights and thinking regarding consumer behavior, engagement strategies and innovative approaches to finding the right ideas in the right context for our clients.

Our big ideas harness the power of emotion to make brands more engaging. Over the years, we have assembled a collection of best-in-class agencies and talent across the disciplines required of our next-generation approach.

At heart we are a brand engagement agency, but are unique in that we offer unmatched vertical depth and breadth across the major emotional platforms.

Our signature is emotion. We create programs that engage consumers and move the needle for clients.

We provide our clients with:

• Strategy

• Insights leading to core ideas

• Flawless execution of those ideas

• Measurable results

Founded in 1993, our execution capabilities are best in-class across a wide continuum of service areas, from events and hospitality to insights and analytics to digital and cause marketing. With an experienced staff of over 550 dedicated full-time employees, The Marketing Arm’s footprint includes a dozen offices across the US, Asia, Europe and Latin America.

The Marketing Arm is built on an integrated philosophy that encourages each of our practice areas to interact. Through one point-of-contact, clients are able to tap expertise across 23 capabilities for their marketing programs including: experiential, buzz marketing, content development, crowdsourcing, shopper marketing, field marketing, hospitality, influencer programs, IP/licensing, partnerships, retail events, social, talent buying, web, sponsorship and wireless. Most importantly, consumer insights drive our thinking. And our 360-degree engagements surround each of our programs to integrate the consumer throughout their complete experience.

  • Cady Dicus

    New Business Contact

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