When McCann heard that longtime manager, Bruce Bochy was retiring at the end of this season, the agency knew it would need to come up with a uniquely San Francisco type of send off. Like the fog in July, nothing is more synonymous with the Giants and their fans across the Bay than the sound of a foghorn. So the agency coordinated one final foghorn blast to pay homage to its beloved manager of misfits. The San Francisco version of a '21-Gun Salute'.
The Drum, 11/15/2019
/PRNewswire/ -- McCann Worldgroup was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The global agency group, which...
PR Newswire, 06/24/2019
Alongside 215 McCann and Electronic Arts, the console brand's new commercial, Become a Jedi, sees a young Padawan use a lightsaber (and her imagination) to fight against the Empire.
|Client||Start Year||End Year|
|San Francisco Giants||2017||Current|
We are an agency that believes in the power of stories. Stories that create a deep emotional connection, stories that inspire you to smile, laugh, and feel a twinge of nervousness or a rush of adrenaline. Stories that inspire you to share them with friends and family. Stories that solve your business problems and impact culture more broadly.
How do we develop these stories? In a word, collaboratively. We are not the kind of agency that wins your business, disappears down a rabbit hole, and re-emerges with a fully realized campaign. Our process and our culture are much more open. Just look at our office space: there are no walls, cubes, or closed doors (except the bathrooms, of course). Instead, you will find people huddled around a monitor, talking through a presentation tacked to the wall, or sitting on the couches. We believe ideas can come from anywhere and that great agencies never do great work alone.
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