• Scientific Anglers Proves Real Nerds Get All the Fish With Campaign

    Scientific Anglers Proves Real Nerds Get All the Fish With Campaign

    Scientific Anglers, Midland, MI, launched its latest fly line AMPLITUDE SMOOTH with AST PLUS technology. In a campaign to introduce the lines, Scientific Anglers tapped ad agency DC-based Admirable Devil to develop the zany, myth-busting, basement scientist, Zonker, who tests Amplitude Smooth in out-of-the-box demonstrations on his internet show, “Zonker Time with Zonker.”

    Capitol Communicator, 06/22/2018

  • Infolock Rebrands with Campaign to Promote Focus on Data Governance

    Infolock Rebrands with Campaign to Promote Focus on Data Governance

    Infolock, Arlington, VA, announced a complete corporate rebranding, including streamlined company name, logo and a dynamic new website to tell the story of “Maximum Control Data Governance” in a world driven by information. Managing partners Sean Steele and Chris Wargo engaged ad agency Admirable Devil to develop the new brand, which is rooted in the company’s values, with a fresh perspective regarding the complex data challenges organizations face.

    Capitol Communicator, 05/02/2018

  • Orvis Helios 3 Launch by Admirable Devil

    Orvis Helios 3 Launch by Admirable Devil

    Orvis, Manchester, VT, launched their latest fly rod - Helios 3 - with a digital and print campaign aimed at early adopters in the fly fishing space.

    The Drum, 07/01/2017

Client Start Year End Year
Orvis 2017 Current
Stage Stores 2016 Current
Scientific Anglers 2017 Current
Infolock 2016 Current
Bonefish Tarpon Trust 2017 Current
GlobalBike 2018 Current

Admirable Devil​ is a full-service creative agency based in Washington, DC led by three senior partners with decades of big and small brand experience. We bring over sixty years of senior-level leadership to every client engagement. We create effective advertising campaigns across TV, radio, print/outdoor, and digital

At Admirable Devil, we solve big problems by doing very bold things. That means taking smart risks, together with our clients. Our strategic planning process draws out shared value positions between brands, people, and society-at-large. Then, we turn those insights about shared value into provocative stories and deliver them by whatever means necessary. All of this means that we are a creative agency designed for the times. We connect the core values of good creative and doing good for consumers, fans, and customers, which gives your brand greater weight and meaning while inoculating it from competition. Our mission is to provide disruptive creative that leads to growth for brands.

  • Joel Johnson

    Partner, Chief Strategist

  • Michael Carpenter

    Partner, Executive Creative Director

  • Bruce Gray

    Partner, Executive Creative Director

  • Troy Walker

    New Business Director

  • Amy Romanow

    Senior Producer, Devil Pictures

  • Gabriel Kornbluh

    Senior Editor, Devil Pictures

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