Costa Farms Rebrand and Consumer Campaign Launch
White Claw Hard Seltzer | Brand Launch
White Claw Hard Seltzer
Insecure Plant Parent? Costa Farms Has You Covered 08/22/2022
An intensified content strategy and rebranding is helping this 61-year-old company recruit new plant fanatics.
Media Post, 08/22/2022
“Adtastic” with Miles Marmo from Agency Squid | DailyAdBrief.com
Miles Marmo Co-Founder at Agency Squid Website Address: agencysquid.com Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Miles Marmo from Agency Squid. To learn more, check out agencysquid.com.
Agency Squid Launches Sliq Spirited Ice - The Minneapolis EgotistThe Minneapolis Egotist
Hot of the press from our friends at Agency Squid: Agency Squid was brought in by Jel Sert (the makers of Otter Pops and Fla-Vor-Ice) to develop a new alcoholic frozen bar for the summer. Thanks to our expertise in the Ready-to-Drink space given our past work with Mike's Hard Lemonade, Oskar Blues Brewery, and White
The Minneapolis Egotist, 04/15/2020
Agency Squid Creates Gem Of A Campaign – Graphic Design USA
Agency Squid has collaborated with the American Gem Trade Association to promote awareness of colored gemstones in a way that appeals to a younger demographic.
Graphic Design USA, 08/08/2019
Clarity Hard Sparkling Water Taps Agency Squid for Brand Refresh - The Minneapolis EgotistThe Minneapolis Egotist
As the Agency of Record for Eel River brewing, America's first 100% certified organic brewery, Agency Squid was tasked with refreshing their hard seltzer brand. Having been rushed to market as “Craft Clarity” and launched around the same time as other hard sparkling waters like White Claw and Truly, Eel River Brewing
The Minneapolis Egotist, 05/22/2020
|Client||Start Year||End Year|
|Mike's Hard Lemonade||2016||Current|
|White Claw Hard Seltzer||2016||Current|
|Monaco Board of Tourism||2016||Current|
|Rubio's Costal Seafood||2020||2022|
|American Gem Trade Association||2016||Current|
Business problems aren't solved with creativity. Creativity is subjective. That's why we dive deep in each brand to understand its inner workings in order to create, disrupt, and take market share from those who refuse to do the work.
The first step in elevating a brand is willingness to dive beneath the surface. It takes courage and commitment, but we don’t embark on this journey alone.
We invite your team to be an integrated part of ours, assuming the role of creative,
strategist, and brand champion, as we navigate deep into uncharted waters. We rely on our clients as partners to be engaged in the process from concept to execution. We use their insight in addition to segmentation data, like-industry data, competitive data, and consumer behavior to shape our creative and media strategies. It’s important to us to set those standards ahead of time. To assume anyone has the immediate answer or formula is a disservice to any brand or partner.
In the end, our drive matches yours. Your success determines ours.
That’s our Squid Pro Quo™.
Strategy & Planning
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Branding and identity design | Visual design and packaging | Copy development | Print, radio and video services | Traditional campaign development
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Media Planning & Buying
Planning | Strategy | Digital campaign placement | Traditional campaign placement | Integrated campaign placement | Advanced measurement strategies | In-depth reporting metrics | Budget management | Media reconciliation and actualization
Co-FounderBrent has owned and operated agencies his whole career and is connected to some of the best and brightest talents in Minnesota. He has worked with some of the world’s best brands including KLM, the French Government Tourist Office, Toro, Estée Lauder, Arctic Cat and Cargill. In the world of communications, Brent believes in holding a grand scale strategic vision while executing in a day-to-day tactical reality. When he’s not at his desk, he’s most likely volunteering at the Washburn Center for Children, where he serves on the Emeritus Board, or with Appetite for Change Board helping them to secure funding and expand their mission of using food as a tool to build health, wealth, and social change.
Co-FounderA has-been professional athlete, Miles moved on to create a career in digital communication. He quickly saw the need to break down silos and connect messaging. Miles has led these initiatives within agencies and brands alike to achieve results across industries, including Mike’s Hard Lemonade’s 100% digital advertising strategy. While there, he implemented digital and integrated strategies that resulted in brand sales going from under 20MM cases to upwards of 28MM across the portfolio. Prior to Squid, he worked with Mystic Lake, Canterbury Downs, Chevrolet, Toyota, and TCF Bank. He’s taken that experience and brought it to Agency Squid to help brands across industries take a better strategic approach. When he’s not integrating marketing plans for clients, he can be found serving as the board chair for the Advertising Federation of Minnesota.