This Harken Chardonnay video was created to differentiate the brand in a crowded Chardonnay category dominated by familiar cues, heritage signaling, and interchangeable storytelling. The challenge was not quality or credibility. It was memorability. Harken needed to communicate craft and confidence in a way that felt modern, distinctive, and emotionally engaging without abandoning wine drinkers’ expectations.

Agency Squid developed this video as a brand-led storytelling asset that translated Harken’s personality, balance, and approachability into motion. Rather than leaning on traditional tasting notes or winemaking jargon, the creative focused on character and mood, positioning Harken Chardonnay as a wine that fits naturally into everyday moments while still feeling intentional and well made. The work emphasized tone, pacing, and visual restraint to let the brand’s point of view do the work.

From a strategic standpoint, the video was designed to perform across paid social, digital video, retail media, and brand-owned channels. The execution prioritized short-form adaptability, allowing the core idea to scale into multiple edits and placements without losing clarity or recognition. This ensured the video could support both awareness and consideration while reinforcing shelf presence and campaign cohesion.

The importance of this work lies in how it helped Harken Chardonnay stand apart without chasing trends. By leading with brand character instead of category clichés, the video strengthened differentiation, increased memorability, and gave Harken a flexible asset that could anchor broader campaign efforts.