alma x McDonald's "WcDonald's and Young Miko" Case study

Case Study

McDonald’s and Young Miko bring WcDonad's world to life for Hispanics

WcDonald's, the fictional version of McDonald's, has appeared in over 100 different anime films and shows. To capitalize on this phenomenon, McDonald’s teamed up with a Japanese manga artist and illustrator who has worked with DC Comics, Warner Brothers and more, to design custom WcDonald’s packaging. As part of this new, animated world, McDonald’s dropped a new Savory Chili WcDonald’s Sauce available for a limited time.

alma found the perfect partner to bring US Hispanics into this world: Young Miko, a Puerto Rican reggaeton artist known by her love of anime - her artistic name is even inspired by anime. She transported herself into the WcDonald’s world to preview her new single and to celebrate her love for the Golden Arches.

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