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Creative
Molson Coors
McDonald's
PepsiCo
Molson Coors
Cases
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alma x Coors Light "Cold Activated Announcers" Case Study
Molson Coors
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alma x McDonald's "Dorado" Case Study
McDonald's
News
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Coors Light and Duradry's Ice Cold Collaboration Keeps Your Armpits Cool This Summer | LBBOnline
Little Black Book, Campaign from Alma launches the first ever chill deodorant that lets you know when it’s at its most refreshing
LBB Online, 07/29/2025
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Creative ads today: Coors Light, Fiverr, King’s Hawaiian, Nissan, Spotify
Just in time for the summer heat wave, Coors Light has teamed up with sweat-control brand Duradry to launch Dura Chill, a chill-activated deodorant that signals when it’s cold enough to apply—just like Coors Light’s cans. Inspired by the viral trend of refrigerating skincare products, Dura Chill delivers an instant cooling effect and all-day sweat protection straight from the fridge. The product is available in limited quantities for $14.99 at Shop.CoorsLight.com and Duradry.com. The campaign is from Alma and Alison Brod Marketing + Communications.
Ad Age, 07/29/2025
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Big Winners At Cannes This Year-Here Are DDB's Picks
Top brass at DDB hosted a screening at Tribeca's Fouquet's New York that showcased the network's top Cannes contenders. Top creatives were also on hand to introduce the work that was screened including Brynna Aylward, CCO, adam&eveDDB NA, Katie Bero and Brian Culp, group creative directors, DDB Chicago and Gabriel Reyes, creative director, alma.
MediaPost, 06/11/2025
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Ikea US hires David for creative, Alma for multicultural
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.
Ad Age, 05/07/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| DonQ | 2024 | Current |
| Allstate | 2024 | Current |
| Riviana Foods | 2021 | Current |
| Amazon Prime | 2020 | Current |
| Marriott International | 2020 | Current |
| Procter and Gamble | 2020 | Current |
| Memorial Sloan Kettering Cancer Center | 2019 | Current |
| Energy Upgrade California | 2017 | Current |
| IKEA | 2025 | Current |
| Girl Scouts of America | 2024 | Current |
About
alma is a culture impact agency known for highly effective, award-winning segment-led creative campaigns. Working with a broad roster of clients, including McDonald’s, Molson Coors, Pepsi, Intuit QuickBooks, CVS Health and others, alma unlocks culture for brands by harnessing the power of emotional storytelling.
With a team that hails from over 34 countries, the agency has fueled exceptional business growth through creativity, earning 38 Cannes Lions and 31 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age’s prestigious A-List seven times and has earned “Agency of the Year '' titles from the London International Awards, El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity and collaboration. To learn more about alma and the agency’s work, visit www.almaad.com, or follow us at @almaagency.
People
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Michelle Headley
EVP, Operations & Production
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Julie Andrews
Head of Business Leadership
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Michael Sotelo
SVP, Digital Content & Experience Strategy
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Jorge Becerra
VP, Head of Strategy
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Angela Rodriguez
Managing Director
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Alvar Suñol
Co-President & Chief Creative Officer
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Isaac Mizrahi
Co-President & CEO