Alma - Agency Compile

Creative

Pepsi - Unmute Your Voice
PepsiCo
Google - Family Connector
Google
Tobacco Free Florida - Textimonials/Walker
Tobacco Free Florida
Tobacco Free Florida - Textimonials/Katia
Tobacco Free Florida
McDonald's - First Customer
McDonald's Corporation

Cases

News

The End Of Total Market—It’s Time To Try A New Approach

One additional aspect that has started to get more attention is the importance of consistency and commitment to targeting multicultural consumers as part of a brand’s marketing plans.

Forbes, 06/24/2020
The Minority-Majority Shift. Two Decades That Will Change America. The Surge Of Multiracial Families

As the country moves toward a minority-majority society, we expect further growth in multiracial families, which will increase the need for advertisers to understand that a one-size-fits-all message strategy won't be as effective as it used to be in the ‘60s, '70s, and '80s.

Forbes, 09/23/2020
Why brands need a culture-forward approach to connect with multicultural communities | Ad Age

Standing with these groups in hard times will pay dividends long after they’ve gone back to shopping as usual.

AdAge, 06/02/2020
In 2020, there’s no place for universal thinking in marketing | Ad Age

Brands must return to the fundamentally good marketing practice of consumer segmentation.

AdAge, 06/24/2020
Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm | MediaVillage

How does Hispanic/multicultural mainstream agency Alma Agency manage itself in the current environment? COO Isaac Mizrahi shares Alma’s philosophy in this exclusive interview.

MediaVillage, 08/24/2020

Clients

Client	Start Year	End Year
McDonald's Corporation	1994	Current
State Farm Insurance	1998	Current
The Clorox Company	2007	Current
Tobacco Free Florida	2009	Current
Molson Coors	2017	Current
PepsiCo	2018	Current
Memorial Sloan Kettering Cancer Center	2019	Current
Cinnamon Toast Crunch	2019	Current
Marriott International	2020	Current
PNC Bank	2011	Current

About

Alma is an agency of modern culture marketers with diversity and inclusion in its DNA. Unlocking culture through effective emotional storytelling is at the core of what we do.

Powered by thought leadership, creative effectiveness and excellence since 1994, we honed our skills in segmentation starting with Hispanic, and have taken that skillset and applied it to the myriad segments that represent modern culture in America.

To truly connect with those segments, it is not enough to tell great stories. To drive connections and our clients’ business growth, we have to tell the right stories. To do that, we go deep to unlock deep cultural insights and help brands find their soul.

We do this by mining for specific consumer insights to create authentic, emotionally-driven stories that impact brands’ bottom line.

This approach has made us one of the top multicultural agencies in the U.S., with 23 Cannes Lions, 6 EFFIES and six-time recognition on AdAge’s Agency A-List, as well as other national and international accolades.