Creative
Cases
News
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The End Of Total Market—It’s Time To Try A New Approach
One additional aspect that has started to get more attention is the importance of consistency and commitment to targeting multicultural consumers as part of a brand’s marketing plans.
Forbes, 06/24/2020
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The Minority-Majority Shift. Two Decades That Will Change America. The Surge Of Multiracial Families
As the country moves toward a minority-majority society, we expect further growth in multiracial families, which will increase the need for advertisers to understand that a one-size-fits-all message strategy won't be as effective as it used to be in the ‘60s, '70s, and '80s.
Forbes, 09/23/2020
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Why brands need a culture-forward approach to connect with multicultural communities | Ad Age
Standing with these groups in hard times will pay dividends long after they’ve gone back to shopping as usual.
AdAge, 06/02/2020
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In 2020, there’s no place for universal thinking in marketing | Ad Age
Brands must return to the fundamentally good marketing practice of consumer segmentation.
AdAge, 06/24/2020
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Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm | MediaVillage
How does Hispanic/multicultural mainstream agency Alma Agency manage itself in the current environment? COO Isaac Mizrahi shares Alma’s philosophy in this exclusive interview.
MediaVillage, 08/24/2020
Clients
Client | Start Year | End Year |
---|---|---|
McDonald's Corporation | 1994 | Current |
State Farm Insurance | 1998 | Current |
The Clorox Company | 2007 | Current |
Tobacco Free Florida | 2009 | Current |
Molson Coors | 2017 | Current |
PepsiCo | 2018 | Current |
Memorial Sloan Kettering Cancer Center | 2019 | Current |
Cinnamon Toast Crunch | 2019 | Current |
Marriott International | 2020 | Current |
PNC Bank | 2011 | Current |
About
Alma is an agency of modern culture marketers with diversity and inclusion in its DNA. Unlocking culture through effective emotional storytelling is at the core of what we do.
Powered by thought leadership, creative effectiveness and excellence since 1994, we honed our skills in segmentation starting with Hispanic, and have taken that skillset and applied it to the myriad segments that represent modern culture in America.
To truly connect with those segments, it is not enough to tell great stories. To drive connections and our clients’ business growth, we have to tell the right stories. To do that, we go deep to unlock deep cultural insights and help brands find their soul.
We do this by mining for specific consumer insights to create authentic, emotionally-driven stories that impact brands’ bottom line.
This approach has made us one of the top multicultural agencies in the U.S., with 23 Cannes Lions, 6 EFFIES and six-time recognition on AdAge’s Agency A-List, as well as other national and international accolades.
People
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Luis Miguel Messianu
Creative Chairman, CEO
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Isaac Mizrahi
Co-President & Chief Operating Officer
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Alvar Suñol
Co-President & Chief Creative Officer
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Angela Battistini
SVP Account Services
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Michelle Headley
SVP Operations
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Angela Rodriguez
VP Strategic Insights
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Michelle Cobas
VP New Business
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Leo Peet
VP Finance
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Michael Sotelo
VP Digital