Alma is an agency of modern culture marketers with diversity and inclusion in its DNA. Unlocking culture through effective emotional storytelling is at the core of what we do.

Powered by thought leadership, creative effectiveness and excellence since 1994, we honed our skills in segmentation starting with Hispanic, and have taken that skillset and applied it to the myriad segments that represent modern culture in America.

To truly connect with those segments, it is not enough to tell great stories. To drive connections and our clients’ business growth, we have to tell the right stories. To do that, we go deep to unlock deep cultural insights and help brands find their soul.

We do this by mining for specific consumer insights to create authentic, emotionally-driven stories that impact brands’ bottom line.

This approach has made us #1 agency in the US, first-ever multicultural, with 32 Cannes Lions, 21 EFFIES and seven-time recognition on AdAge’s Agency A-List, as well as other national and international accolades.