McDonald’s needed to reconnect with young Latinx consumers—a generation that had grown up loving the brand but was starting to feel overlooked. Traditional messaging wouldn’t cut it, so McDonald’s partnered with Reggaeton superstar J Balvin to create Dorado—a music video love letter to Latinos everywhere.
The result was a cultural moment: a visually stunning anthem that made Latinx audiences feel seen and celebrated. Dorado racked up over 12 million views across YouTube and Instagram, sparked fan art, reaction videos, media coverage, and widespread engagement across social platforms.