Every day, there is a mass shooting in the US. The only way to fix this is by changing current gun laws. This is the story of how a non-profit organization, founded by the parents of Joaquin Oliver, a victim of the 2019 Parkland High School mass shooting in Florida, helped increase support for anti-gun candidates in the midterm elections by 10%. The strategy? A campaign that bluntly visualized the consequences of voting for the wrong candidates during elections.